Every corporation and large business has a Public Relations Department. They are necessary because if something is found to be suspicious or there is a positive new aspect to the company, the PR representatives fix it or put out the news.
Public Relations Departments are GREAT for getting a new company out to the public and promoting them and/or their products. Let's say, for example, that Kay has a new product that she is going to start producing. The first thing she does is order a few of each size of the product and try them out to see how they go over. If they are popular and the customers really seem to like them, she'll continue the product. Although, if it is not such a success, she has not really lost too much because the intel she gained into what the customers want and love is priceless to her industry. However, they can also destroy a company if the company is caught doing something they are not supposed to be doing. Take Enron for example. They committed accounting fraud and their public relations department could not save them. All they could do was try their hardest to control the damage that might be caused.
(Public Relations is not always a wonderful department. Sometimes it causes more damage than aid but that's the way of life sometimes is it not?)
My opinion of pr is mixed. I believe it does good and harm. It can aid a company and keep it from flailing and it can also sink it like anchor. I've seen pr sail like a cloud and I've seen it drop like a rock.
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you make some very valid points. i wont argue with anyone that tries the prove that PR professionals play an important role in todays businesses. people that own businesses may be good managers but not necessarily be good with PR. this is where hiring a good PR practitioner would be a great idea for ones business. now i also have mixed feelings about this profession, solely on the fact that PR practitioners may sometimes hide part of the truth. if the PR practioner holds a part of a story from the public that could harm the reputation of the company they are working for but could also harm the public. to me this is unacceptable and is the dark side of punlic relations.
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